Macy's Combines Tradition and Technology to Create Collection That Benefits Make-A-Wish Foundation

Macy's is known for bringing the excitement on Thanksgiving Day. The retailer's historic Thanksgiving Day Parade is known across the nation. Live audiences collect along the parade route and people turn in on television to see marching bands, floats and the much-lauded Thanksgiving Day Parade balloons. Macy's is capitalizing on the success of those balloons to raise money for the Make-A-Wish foundation this year.

The retailer announced that it will release 9,510 unique NFTs based on historic and favorite parade balloons. Balloons featured will include options dating back to the 1920s. Some include the Make-A-Wish Blimp, Macy's Star and Elf.

The NFTs will come in degrees of availability, with classic options being more readily available and rare and ultra-rare being less available. Most of the NFTs are free to mint on a first-come, first serve basis. They'll be available on the Sweet NFT marketplace.

But Macy's is reserving 10 of the ultra-rare NFTs for an auction. All of the proceeds from the auction go to the Make-A-Wish foundation. The auction ends on November 30, and current bids on the 10 NFTs are in the thousands of dollars already.

Macy's is putting blockchain NFT technology to further use to help raise future funds for the foundation. While the coins are free to mint, 10% of any future sales of each coin will automatically be paid to the Make-A-Wish foundation. That means every time someone sells one of the collectible NFTs, the foundation benefits — even if the NFT is sold repeatedly!

It's an exciting way to kick off the holiday season for investors, collectors and philanthropists alike.