In his weekly "Power On" newsletter, Mark Gurman recently announced that Apple is planning on changing the way it serves up in-app advertising. This means that iPhone and iPad users could soon be seeing more ads in more areas of their devices.
In-App Advertising for More Apps
Apple already displays ads within its News and Stocks apps, but it could soon expand this model by adding ads to applications like Maps, Apple Books, and Apple Podcasts. Apple TV+ could also see more advertising as the streaming service grows (it already shows ads as part of its Friday Night Baseball deal with MLB). This is all part of the company's plan to increase current ad revenues from $4 billion annually to what has been referred to as "double digits."
What Does This Mean for Privacy?