Zoom Acquires Liminal Assets in Bid to Improve Future Growth
Since the onset of the COVID-19 pandemic in 2020, Zoom has had a wild ride. From March 2020 to October 2020, ZM share prices soared from around $114 to a peak of around $559. The exponential growth rested on Zoom's popularity as an easy-to-use video conferencing tool during lockdowns. But as the world continues to cautiously open up, Zoom share values have fallen. The company isn't planning to fade into obscurity, though, and its Liminal asset acquisition is a step toward a new future.
Liminal is a start-up that created event production solutions designed to work with Zoom. Specifically, the assets help bridge the gap between video and in-person environments, upping the ante on hybrid events that may include both types of interactions.
Zoom hopes the Liminal assets will help it provide for and support more complex events and productions — a must for businesses and entertainment firms in the new world taking shape following the pandemic.
Most experts predict that the future is in hybrid events. The reasons are practical. Virtual events became the name of the game in 2020 and even 2021, opening the doors for more people to attend some events than ever before. But you can't do everything virtual, and not everyone enjoyed the digital option.
Still, the benefits of safety, cost-savings, and accessibility can't be ignored, leading many companies to offer hybrid events going forward. That lets people choose how they want to interact and attend. Those on a budget or in a location where travel isn't as possible — or those worried about health issues for any reason — can attend many events virtually even as others choose to show up in person.
But basic Zoom functionality doesn't cut it when you're dealing with such complex environments. Zoom acquiring Liminal assets is a foundational move to help the popular service step up as hybrid events become bigger and more popular.