The Trade Desk (TTD) Competitors: 2 Rivals In The Digital Advertising Sector
Since 2006, cloud technology has become an integral part of American businesses, helping cut operational costs, simplify business processes, and improve overall efficiency. Traditionally, marketers would be contracted to display ads on various media platforms, including newspapers, television, and radio. Since the advent of cloud technology, marketers have had to devise innovative ad placement techniques, a problem that The Trade Desk has helped solve since its inception in 2009. While The Trade Desk has amassed recognition as a leading tool in programmatic advertising, here's a look at how competitor products such as Basis by Centro and Verizon Media DSP compare.
Basis by Centro
Basis by Centro is recognized as a comprehensive programmatic advertising platform that contains everything you may need as a business owner to buy, plan, analyze, and streamline your best-performing digital advertising campaigns. With Basis, you can coordinate direct, programmatic, social, and search engine advertising via a single interface. As a highly rated Demand Side Platform, it has strong search and social integration, workflow automation, and business intelligence features that can help you run your entire organization.
This omnichannel Demand Side Platform is built for speed and performance. It also has unique optimizations that are supported by artificial intelligence along with hyper-local targeting and easy-to-implement cross-device targeting features to help your programmatic ads thrive. The parent company's education and training programs can assist your company's marketing team in improving their knowledge and skills on programmatic advertising. Basis also has robust fraud and brand protection elements that help protect your investment and guarantee the exceptional performance of your campaign.
Verizon Media DSP
Verizon Media DSP, as the name suggests, is a demand-side platform developed and designed to help business owners manage video, mobile, or display ads across various social media channels. The platform also comes in handy in tracking a campaign's progress and success. Through Verizon Media DSP, digital advertisers can effectively target specific audiences and understand their behavior by evaluating their typical activities across search engines as well as mail and ecommerce websites.
The platform offers wide-ranging features, which include analytics and reporting, user engagement, communication management, and access control. It also allows your company's marketing team to maintain an extensive content library while managing ad placement across television networks and streaming platforms. Additionally, it's known for allowing advertising professionals to strategize and execute direct-out-of-home campaigns and exchange data insights with both internal and external stakeholders.
Besides that, it has also allowed organizations to reach customers by displaying adverts in public spaces such as airports and check-out screens. Through the in-built storefront feature, the administrators can identify new opportunities and understand the intricacies of running adverts across various media.